Small and Medium Scale Business Marketing Strategies and Ideas free essay sample

Also, I will like to thank my parents for their immense provision and support. I will like to appreciate Pressy Ebimobowei Waratimi the Deputy CEO and founder of Rakeone Music, Rakeone Films and Rakeone TV for his immense support. I like to thank Slimface Ebiye Romeo the CEO of Romeos Artisthood. My express deep gratitude goes to my lovely friends Midian-Dicey Biyen, Kio Mikietuoniso, Gabriel Alari Benson, Samuel Oluku, Itong Washington Uwowa, Babema Tonye Amaye with others too numerous to mention. DEDICATION This book is dedicated to God Almighty. COPYRIGHT RESERVED I would be revealing to you in this free article various strategies on how to go about marketing your business to your business area, city, state, country and the world at large. The essence of this, is to fetch you many customers inorder to boost your income. I would be revealing to you also, online business marketing (E marketing) strategies. We will write a custom essay sample on Small and Medium Scale Business Marketing Strategies and Ideas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the smartest things a small or medium business owner can do for their business is to take the time to develop a marketing plan that will set them apart from their competitors. MARKETING PLAN One of the smartest things a small or medium business owner can do for their usiness is to take the time to develop a marketing plan that will set them apart from their competitors. A marketing plan clearly outlines how you will reach your ideal clients by effectively implementing your marketing strategy. You can choose marketing strategies below to make up your marketing plan. 1 MARKETING STRATEGIES AND IDEAS The various strategies and ideas on how to go about marketing your small or medium scale business are therefore explained below; MARKETING MATERIALS 1. Create or update your business cards. 2. Make your business card stand out from the rest. 3. Create or update your brochure fliers and stickers. . Create your website, wordpress or a blogspot. 5. Create a digital version of your broc hure for your website, wordpress or blogspot. IN-PERSON NETWORKING 1. Register and attend a business conference. 2. Introduce yourself to other local business owners. 3. Plan a local business workshop or conference to showcase your product or service. 4. Rent a booth at a trade show and showcase your product. ADVERTISING 1. Advertise on the radio: Many people think it is very expensive to advertise on the radio. I assure you it is definitely not, why not go and take a survey at various Radio Stations. 2. If you have the money you can advertise on a billboard. 3. Use stickers to advertise on your car, or you can give to people to put on their cars. 2 4. Advertise in your local news paper. You can go for a cheap rate; it’s not all that expensive. 5. Advertise on a local TV station. COUPONS AND INCENTIVES Coupon simply means a voucher or ticket entitling the holder to a discount off a particular product. According to www. businessdictionary. com Incentive simple means a monetary gift or bonus given to an employee based on his or her performance, which is thought of as one way to entice the employee to continue delivering positive results. . Start a contest. 2. Create a coupon. 3. Create a buyer reward program by using the created coupon. 4. Give out free gifts mostly towards the end of the year. RELATIONSHIP BUILDING 1. Send out a customer satisfaction survey. 2. Help promote or volunteer your time for charity event. 3. Send birthday sms or holiday sms to your clients. EMPLOYEE B EHAVIOUR 1. Train your staffs on how to welcome, approach and be of a good behaviour to your clients. This will go a long way to bring more clients. 3 OFFICE OR SHOP APPEARANCE The appearance of your office or shop should be arranged well and not in a scattered manner you know what I mean. Your office or business premises should be painted with a very nice colour and should be repainted if the painted is faded or dirtied. SOCIAL MEDIA MARKETING 1. Get started with social media for business. 2. Create a facebook page. 3. Create a twitter account. 4. Create a facebook group. 5. Create a facebook ad (they do charge money). 6. Create account on different online forums, e. g. www. advertise. ng. com, www. nigerianbusinessforums. com, www. gnbo. com. ng, www. nairaland. com, www. naijagreen. com www. hopenigeria. com, www. nairaland. com, www. forumotion. com, www. nigerianbestforum. com, www. ebsitenigera. com, www. allnigeriansites. com, www. newnigerians. com, www. allnigeria. com, www. perfspot. com, www. nigerdeltaforum. com, www. nairasource. com, www. boomdizzle. com, www. veengle. com, www. zimbio. com, www. naijavoice. com, www. vanguardngr. com, www. allnaija. com, www. afroterminal. com, www. naijafinder. com, www. onlinenigeria. com, www. nigerianwebsuccess. com, www. naijaurban. com, www. naijaelites. com, www. naijacyberforum. com, www. habnaija. com, www. gistmania. com All you need do is to create an account†¦. log unto it†¦. go to business forum†¦Ã¢â‚¬ ¦click on it and click on start new topic†¦.. Post about your 4 business†¦.. don’t forget to include your phone number and email. INTERNET MARKETING 1. Create account with www. youtube. com 2. Upload your business video advertisement (The one you give to TV stations): Steps – After creating account with youtube†¦Ã¢â‚¬ ¦. Log unto youtube with your email and password†¦. look around the website you will see upload†¦.. click on it†¦Ã¢â‚¬ ¦a screen will show up asking you to choose a file, go to where you save the video file and click ok†¦.. enter a title†¦Ã¢â‚¬ ¦. after upload is finished you will be given a link†¦.. you can copy and paste the link to your facebook wall, page and group. . Online Business Directory Listings: All you need do is to go to the various online business directories listing 5 websites that I will give to you below, you can find more yourself. Each country has their own. Online business directory listing is an online business website showing different kin ds of businesses, companies, firms (including their various info, addresses, phone numbers, etc). With these an individual can go to this websites to look for a company that can do a specific job for him or her, take the phone number and call or can take your address and locate your office. Online business directory will drive some of its visitors to your business. Note: One of the workers of the websites might contact you inorder to get some info from you before your company, business, firm can be listed in their websites. This is free of charge. The websites are; www. vconnect. com, www. nigerianyellowpages. com, www. onlinebusinessdirectorynigeria. com, www. nigeriangalleria. com, 5 www. lagosdirectoryonline. com, www. mynigeriareview. com, www. nigeriapagesonline. com, www. uknigeriabusinesses. com, www. nigerianbusinesspages. com, www. ngclassified. om, www. naijaonlinemart. com, www. finelib. com. EMAIL MARKETING 1. Have an email list of your clients 2. Start and send a free monthly email newsletter to your emails. CONCLUSION: You can make your marketing plan by choosing any of the various marketing strategies. If you can afford, you can do hire a marketing consultant, public relations professional, internet guru, etc to help you in the given marketing strategies. THE END Thanks for reading, I hope this will go a long way in helping you plan for your Business Marketing. GOD BLESSES YOU Contact me via 08136194354 6

In Quest of a Standard American Pronunciation

In Quest of a Standard American Pronunciation In Quest of a Standard American Pronunciation In Quest of a Standard American Pronunciation By Maeve Maddox American English has many regional variants, some of them more comprehensible than others. Along with spelling rules, schools once taught a standard pronunciation. The purpose was to maintain a standard speech easily understood by people in every part of the country and by non-native speakers who learn English as a second language. No one doubted that children were capable of learning the standard speech without abandoning whatever dialect they spoke at home. Now, however, a doctrine of political correctness inhibits the teaching of standard pronunciation with the result that the media has become the final arbiter. Certain pronunciations that were once considered non-standard are catching on, even when they fly in the face of rules I imagined were still being taught in the early grades. Apparently it is now possible to get out of school without learning the most basic rules for forming the plurals of nouns. I think I knew by fourth grade that the nouns life, knife, and wife form their plurals by changing the f to v and adding es. Yet I have heard an announcer on NPR use lifes as the plural of life. Ignoring the First Rule of Silent Final e (e makes the vowel say its name). I was startled to attention one day when I heard someone on the radio talking about gas-powered micro-turbans. I figured out from the context that the intended word was turbines. Another time I heard someone pronounce finite as if it would rhyme with mine it instead of pronouncing both vowels as long is. An NPR reporter once described a scene in which people were wielding staves (plural of staff). She pronounced staves as stavs. The sounds of s, sh, and zh Ive heard the word coercion /co er shun/ pronounced co er zhun, and the word resource /re sors/ pronounced rezorse. One of the most interesting drifts Ive noticed concerns the pronunciation of the noun house /hous/ and its plural houses /houz iz/. (NOTE: When the word house is used as a verb, the s is pronounced /z/.) Until fairly recently, the pronunciation of the plural houses with a soft s /hous iz/ was a nonstandard regionalism not even mentioned in the dictionary. Now, however, the pronunciation has been spread by announcers from the eastern and northern areas of the United States. (The same ones who pronounce tourist /toor ist/ as tor ist.) TV Meltdown Because actors come from different parts of the country, their pronunciations of certain words vary. I listened in fascination one evening to the actors in an episode of Numbers. The plot required them all to say the word houses numerous times. Some of them said /houz iz/ and some said /hous iz/. If I remember correctly, one actor used both pronunciations, in different sentences! Its probably time for English teachers to take a united stand for a standard pronunciation. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:25 Subordinating Conjunctions7 Tips for Writing a Film ReviewNarrative, Plot, and Story

Form-Meaning Connection Problem in SLA Classroom Essay

Form-Meaning Connection Problem in SLA Classroom - Essay Example Empirical and theoretical literature on FRCS has looked at a wide range of behavioural and cognitive sub processes, beginning with the initial link between a lexical or grammatical form and its meaning(s) to the use of the form by the L2 learner within the classroom. (Felix, 2005) It may seem obvious that a form-meaning connection is a situation in which a form encodes some kind of referential meaning. However, the situation is a bit more complicated. Three distinct possibilities present themselves: The establishment of FRCS is a fundamental aspect of both first and second language acquisition. All but a few L2 learners pursue meaning first, in an effort to communicate and to understand the world around them. Research in a variety of contexts attests to this impulse. This often, though not always, means that lexical acquisition takes precedence over the acquisition of grammatical features of the language. (Bardovi-Harlig, 1995) Indeed, it has been argued that processes involved in the acquisition of the semantic and formal components of words are distinct. Despite the clear importance of FRCS, they have not often been a central focus in SLA research. In the burgeoning research from a Chomskyan perspective since the mid-1980s, syntax has continued to be the centre of the bulk of research from a theoretical perspective. However, this strand of research may be more closely connected to FRCS than it first appears, and there is good reason for that exploring second language syntax to concern themselves with FRCS. (McCarthy, 2001) Current Minimalist perspectives clearly link syntax and morphology (i.e., inflections and allomorphs, which are aspects of FRCS) either in terms of what is called feature checking or in terms of the interface between morphology and syntax for understanding the development of syntax itself (White, 2003). It seems that continued examination of the what, why, and how of establishing FRCS during second language acquisition is a profitable endeavour. Its payoff may be seen in theory and in application. Acquisition And Form-Meaning Connections Following the ideas of others, we adopt the idea that acquisition must consist of multiple, distinct but related processes that together make up what is commonly referred to as the process of acquisition. Given that the concern here is FRCS, three processes associated with their acquisition are discussed. These processes can be considered stages in that an FMC must go through each process in order to be fully acquired. We will refer to these processes/stages as (1) making the initial connection, (2) subsequent processing of the connection, and (3) accessing the connection for use. Making the Initial Connection An FMC is initially made when a learner somehow cognitively

HOW TO MAKE STUFF Research Paper Example | Topics and Well Written Essays - 750 words

HOW TO MAKE STUFF - Research Paper Example The term DIY itself is a self-explanatory terminology. Many individuals and companies are coming forward and making DIY a commercial venture especially with the advent of internet and modern advertisement techniques. Question # 3 (b) The most important thought that can be observed by the interview in the article is about the documentation of the things made locally on DIY principles. The sole idea of creating new things is that it can be improved by another person. This can only be done if proper videos and documents are present of the original thing. Limor Fried explains that a simple invention can be converted into a complex one when two or three people work on it simultaneously. This can only be done when the information is transferred from one DIY worker to another. To prove her argument, she explained an example about wave shield, which is a self-made audio add-on for the Auduino board. It adds audio quality to the already present audio hardware. Limor explains that this is the first step. Not a long time will be required by someone to convert into a complex machine. Question # 3 (c) The kind of equipment being used by the young generation is very high-tech state of the art which includes microcontrollers and computers. The software which are being used more nowadays are, the ones which help in simulating a scenario. These software include CAD/CAN which help in simulating 3D objects and speculate their properties rather than wasting time and money on making the actual thing physically. This equipment is cheap when compared to the prototype equipment or the ones that were first used in their respective categories. The equipment that I have seen in the article and which is familiar to me is the microcontroller and the lathe machine. I haven’t used the lathe machine but with the proper training, it would not be very difficult. The microcontroller is the one device I have actually used and programmed using PIc device. Question # 3 (d) The article  "How to make stuff out of plastic† was picked because there is not a lot of heavy machinery that has to be set up for this kind of a project. Making miniature plastic items, which are scaled down versions of actual size objects, is a very unique and eye-catching theme. If I get the required hardware and software for such project, I will make small decoration pieces, for placing in show cases. A lot of different kinds of cars, buildings and decorative objects can be carved out of plastic using the 3D model technique that has been described in the article. This can be taken up as a hobby as well as small business, selling miniatures online. Question # 3 (e) Arduino Laser Tripwire is the article I have picked. I chose this article because the thought of having a personal security alarm system is a very attractive feat for me, if somebody actually achieves it. I will put this system outside my corridor and wire the alarm or flash light in my room so that if somebody is coming towa rds my room, I know it before they come. It can be very handy when one is awake and you parents wanted you to sleep. Even before the parents enter the room, one will be tucked up it bed nicely. Question # 3 (f) â€Å"Kickstarter† is a website where armature inventors can post about their ideas and request for financial assistance. Eager people find what projects they like and can help the inventors on the financial side

Tess, Gatsby and Rapture Essay Example for Free

Tess, Gatsby and Rapture Essay ‘For it was not into my ear you whispered, but into my heart. It was not my lips you kissed, but my soul.’ The assertion made here, being that true love does not involve physical actions but strong emotional bonds, is evident in both the novels, Tess of the D’Urbervilles as well as The Great Gatsby and in the poetry collection ‘Rapture’ as we see all three protagonists experience a volume of intense feelings towards the object of their affections; from the passionate love that they feel for their other half to sheer desperation of their others approval. However there are many physical obstacles that stand in their way, such as Alec and Tom who touch Tess and Daisy physically and materially but not emotionally. In Rapture, the lovers become separated due to the unconventional nature of their relationship, this arguably intensifies the love felt by the poet as many say, ‘Distance makes the heart grow fonder’.It is obvious to us as the reader that Tess is willing to obtain true love at all costs; even though that may mean death, this shows how very deeply Angel has touched Tess emotionally and not just physically. It shows her obsession with Angel and her dismay at Alecs persistent love interest in her; ‘I don’t see how I can help being the cause of much misery to you all your life. The river is down there. I can put an end to myself in it. I am not afraid†¦I will leave something to show that I did it myself – on account of my shame. They will not blame you then.’ Here Tess takes all the blame for Angel’s decision to end their relationship and offers to kill herself in order to save Angel the embarrassment of having to explain why his marriage failed. Tess takes the heavy burden and almost exaggerates it ‘being the cause of much misery to you all your life’ seems to be a bold statement of guilt yet it was not just her who wasn’t a virgin when Angel and Tess’s relationship commenced. The use of simple sentences in this extract gives Tess’s decision a sense of finality and determination; she will do anything to see that Ang el is happy. The use of such negative language sparks a sympathetic despair in the reader as Tess seems so set on ending her life: ‘misery’ ‘end’ ‘not’ ‘shame’ and ‘blame’ all have connotations of conclusiveness, as if nothing will change Tess’s mind because she is convinced that she must take the suffering in order to appease Angel. Her final though ‘They will not blame you’ not only evokes a sense of  definiteness but is perhaps a comment on the social conventions that the Victorian reader would be accustomed too; should one have an affair or it be discovered that a gentleman’s wife was not virginal before their marriage then the primary concern for the man was to avoid scandal as it could destroy his reputation. No matter how in the love the couple may have been, it was not easy to forgive ones wife is such a discovery was made as it was a social embarrassment and ultimately a social inconvenience. Here Tess demonstrates her knowledge of Angel’s concern as she attempts to solve this problem by suggesting that she drown herself. A modern reader would not be quite so concerned with the idea of people finding out that one was not virginal before marriage as one critic comments: her soul remains unstained regardless of what happens to her body. This comment on how Tess remains pure even though her body is violated, is a particularly modern view, society no longer frowns upon a girl if she is not chaste till marriage as they did in the Victorian era. This is why the statement ‘They will not blame you’ has such an impact on both the readers’ acceptance of the novels social context and the readers realisation that Angel has touched Tess’s heart and soul and not just her ears and lips.Similarly in the poem ‘If I Was Dead’ from Duffy’s collection ‘Rapture’ the main theme of the poem is around the idea that the love recei ved from the poets lover is strong and powerful enough to raise her body along with her own love from the dead: ‘I swear your lovewould raise me out of my grave,in my flesh and blood,like Lazarus;hungry for this,and this, and this,your living kiss.’ Duffys use of the images of death, especially the Biblical reference to the man who was awoken from the dead, in contrast to the vagarious kiss of life show the physical distance of the lovers yet it emphasis the strength of the bond of true love between them, even in death. In a similar way to the way Hardy uses Tess’s family tomb in ‘The Woman Pays’, to heighten the sense of a bleak future for Angel and Tess, Duffy uses a ‘grave’ to illustrate not only the powerful, reawakening nature of love, but the foreshadowing of the metaphorical death of their relationship. In this poem, the graphic images of ‘flesh and blood’ being restored to arise from a grave create a gothic image of the supremacy of love. Instead of using a noun such as ‘skin’ Duffy chooses the word ‘flesh’  to show the rawness of the emotions associated with death and she almost begins to compare these with the emotions indicative of love as she w rites that the speaker is ‘hungry’ for the lovers ‘living kiss’. The adjective ‘living’ provokes one to think of the kiss of life. The lover breathes life and love into the carcass of her other, in order to restore what once was there; this kiss is so heart-rending that it touches not only her lips, but her soul as it rekindles the light of life within her. Contrastingly in Gatsby, the love felt by the protagonist is never truly reciprocated as it is for Tess and Angel and Duffy and her lover, as Daisy ultimately cannot admit that she wishes to be with Gatsby and not her husband Tom. However, the love that Gatsby feels, to him is pure and all engulfing, as it is what has driven him to seek corrupt means of becoming successful as he feels this is what is stopping himself and Daisy being together. Yet Gatsby’s idealised version of Daisy is what forces his love to stand the test of time: ‘He had been full of the idea so long, dreamed it right through to the end, waited with his teeth set, so to speak, at an inconceivable pitch of intensity†¦because of the colossal vitiality of his illusion†¦no amount of fire or freshness can challenge what a man can store up in his ghostly heart.’ The fact that at this point in the novel, when Gatsby and Daisy get their first intimate moments alone together, Hardy choses to describe Daisy as Gatsbys illusion is incredibly poignant.

The Pros and Cons of Illegal Immigration into the United States Essay e

The Pros and Cons of Illegal Immigration into the United States Illegal immigration has been an important and serious issue for decades; which affects everyone, both Americans and immigrants themselves. Illegal Immigration has three main purposes: first to find a better life in the ?promise land?, second: free healthcare, and third: for criminal activity. Most illegal immigrants come to America with the best intentions for themselves and/or their families, but many others have alternative motives. The thing that must be remembered is that illegal immigration is illegal. It?s all in the name. ?Over 6 million illegal immigrants live in the US- some estimate even more.? (Illegal Immigration) This is astonishing. Six million people could make up a whole suburb such as Mesa or Chandler. Immigrants arrive in America in different ways. One is crossing the border illegally by land. Another way get into the US are by false identities or by stolen, or falsified passports. Another way is by illegal smuggling boats. ?Others enter with legal documentation and then violate the terms on which they have been admitted by taking jobs that are not authorized or overstaying the authorized period of stay in the country? (Illegal Immigration) A bad side to having such a large amount of illegal immigrants in the nation is the crime rate and prison population caused by certain ?illegals?. ?Illegal immigration is a major cause in the overcrowding of our schools and our prisons.? (Bender, David) Michael Huffington, a former member of the US House of Reps. For California says that, ?Many illegal immigrants come for two purposes that are both destructive and expensive: to commit crimes or to receive government benefits.... ...ed by those individuals will hopefully decrease. And perhaps by instituting other policies which help the people who want a better life; and are willing to take the steps to becoming a citizen, will make America not so much of a hide out, but the land of opportunity that is once was less than a century and a half ago. Works Cited Bender, David, Bruno Leone, Charles P. Cozic. Illegal Immigration, Opposing Viewpoints. California: San Diego, 1997. Huffington, Michael. Illegal Aliens, The Immigration Experience. Pennsylvania: Philadelphia, 1997. ?Illegal Immigration is a Crime.? Issue Brief. http/:www.fairus.org/html/04113604.htm. 6 April 2001. Izumi, Lance T. ?Illegal Immigration and Crime.? Capital Ideas: Intellectual Capital from the Political Capitol. 2 September 1997. http/:www.padificresearch.org/capital/97-9-02.html. 7 April 2001.

Operation Bluestar Essay

The topic of â€Å"Operation Bluestar† is a very controversial issue because of where the Operation took place and all the events that occured. Operation Bluestar, was the code name given by the Indian government. It was an operation to evict Sant Jarnail Singh Bhindranwale and his followers from the Golden Temple. The Golden Temple is one of the most sacred places of worship for the Sikh community. It is also one of the oldest Sikh temples around. The Golden Temple is known has the Harmandir Sahib, and is located in the city of Amritsar. Many questions arise to why something like this would happen in the first place. Bhindranwale was a Sikh fundamentalist. He was a leader of the Damdami Taksaal. The Damdami Taksaal is a Sikh religious intuition and it was founded by the tenth Sikh Guru. Bhindranwale directed the campaign of terrorism in Punjab. He was associated with the movement of an independent Sikh state. The state would have been known has â€Å"Khalistan†, but there was very little support of it in Punjab by Sikhs. Bhindranwale had been a problem for a couple of years before Operation Bluestar. He and his followers had been murdering and intimidating moderate Sikhs and Hindus. They increased the pressure on Indira Gandhi to do something about it. By this point Bhindranwale and his close followers transformed the Akal Takht, his headquarters within the Golden Temple. He had changed it to an armory and a sanctuary for terrorists, and from here he conducted his campaign. This is when Operation Bluestar comes into play. Indra Gandhi has initiated the attack on May 31, 1984 on the Golden Temple. The Golden Temple is located in the city of Amritsar and it is a sacred place of worship for the Sikh religion. Gandhi waited six months before finally ordering the army to get Bhindranwale and his followers out. Many say that Ghandi waited six month in order to build a positive public opinion about it, because it would have sparked a lot more negativity than it already did. Five days before the army entered the Golden Temple, 48 people were killed. The only way now that Gandhi could get Bhindranwale out was to use force, so she sent in the army in to the Golden Temple. The army was not prepared, because there were a lot more extremists than expected, they were also armed far better than intelligence reported. The extremists had responded to the army’s first initial call for surrender with machine guns. The operation turned into a bloody 3-day siege. 576 people were killed, 83 of them being soldiers from official count, but unofficial counts suggest that estimate to be as high as 1,000. The Operation left many scars, approximately 1,000 army members were involved and a casualty rate of one-third of four officers. Bhindranwale was found dead in the basement of the Akal Takht, along with the leader of the Sikh Student Federation, and a sacked major general of Indian Army who had reportedly trained Sikh terrorists. Gandhi had also sent the Indian army into Punjab on June 2nd, 1984, to surround thirty-eight Sikh temples that had believed to been harboring Sikh militants under the command of Bhindranwale. Throughout the sate of Punjab, Akali leaders were placed under arrest. The generals in charge of Operation Bluestar consisted of 4 Sikhs and 2 of another cast. Their involvement did little to reduce the sense of humiliation and the anger among nearly all the Sikhs. The Golden Temple also suffered damage, the Temple is also known as the Harmandir Sahib. Both the terrorists and the army had destroyed it. The terrorists used it for gun placements and army had attacked it. The Akhal Takht suffered the most serious damage and the precious Golden Temple Library was set on fire. Almost all Sikhs were outraged by all the destruction that was caused to the Temple. The main question that everyone has is why did Bhindranwale choose to hide in the Golden Temple with his militants and weapons, when he could have went anywhere else. It is because he thought he would be safe their. He never thought that the Indian Government would attack him their because it is a sacred place of worship for all Sikhs. Also a government cannot allow armed militants to enter and attack a holy place. Bhindranwale thought of it in both ways, if they attack he would have an advantage as well. By having the government attacking a holy place many people would be outraged such as the Sikhs, the Sikhs and other people would then be against the Indian Government because of what they did. That is exactly what happened, the government attacked and that sparked the anger between all Sikhs, no matter what they thought of Bhindranwale and his battle for â€Å"independence† that he wanted. By hiding in the Golden Temple and having the army attack, it really helped Bhindranwa le get his message out to the people. The attacks made the news world wide, and he became famous and people started to know what he was fighting for. Another reason of him hiding there was that many civilians were in the Golden Temple and that made him believe that the Indian Government would not attack, because that would kill innocent people. But the Indian Government did just that. The government, while being successful in killing Bhindranwale, took the lives of many innocent men, women, and y children. Bhindranwale, while knowing that many civilians would be in the area that could be harassed and killed, he still chose to stay their. That might have been intentionally done, or he might not have known that. But it ended up being deadly for the civilians. Bhindranwale’s actions caused a lot of damage to the Golden Temple, by converting into a battlefield with a lot of bloodshed of innocent people. But this was all done because of his cause of creating Khalistan. Many may inquire why the Indian Government finally decided to attack the Golden Temple a holy place of worship, after a six-month period of not doing anything. Many people believe that the Indian Government did wrong by attacking the Golden Temple, but you have to analyze both sides before coming to a proper conclusion. The Government was wrong at attacking at a holy place but they had to because Bhindranwale would not surrender himself. The army had asked him to surrender, however Bhindranwale refused to and in turn he started firing back at the army. The Army had no choice, so they fired back and this is how the innocent victims were killed along wit the Golden Temple being destroyed by all the gunfire. The Indian Government were not the only ones to destroy it, although many may think that Bhindranwale had his own machine guns at the temple and he was also a big contributor to the destruction of it. Had he had surrendered then, the many people that were killed would not have been and the Golden Temple would not have been damaged in any way. The Sikhs would also have not been angered. One thin that makes the Indian Government seem really bad is the fact that they decided to attack the Golden Temple in the same week as the Sikh religious day known as the martyrdom of Guru Arjan Dev. Guru Arjan dev was the one who completed the Golden Temple. It was founded by the fourth Guru of the Sikhs, Guru Ramdas. The Indian Government knew that thousands of Sikhs would gather. This is one of the reasons of such a high casualties rate of Sikhs. A direct connection of it being the Indian army’s fault cannot be made because both Bhindranwale and Indian Government made mistakes. One side cannot be blamed for it all. The people affected by the whole Bluestar Operation were the many of the Sikhs and Hindus as well. Many Sikhs and Hindus died because of the Operation taking place. The Sikhs died directly because it and the Hindus died because the Sikhs were angered. The Indian Police targeted many Sikhs after the Bluestar Operation, if they seemed to have any ties with Bhindranwale or believed in what he was standing for they would be killed or harassed. Many Sikhs became martyrs and held off the Indian army for as long as they possibly could. A total of about 250 men had kept the army out of the Golden Temple. The army consisted of over 250,000 troops. The army had entered the Temple after six days of the Sikhs stopping them from entering. They started killing innocent Sikhs who came to visit the Temple to celebrate the religious day. When the army came to know that only 250 stopping any army of troops, they were angered and humiliated. The Sikhs in the temple were lined up and shot at point blank range. They ranged from the eldest of people to the adults and the children, no one was spared. What really hurt the Sikhs was that their sacred artifacts and library was burned. Also literature written by the Sikhs Gurus was also not found after the attacks. It has been said that the army had taken it, but they state that it had been destroyed during the attack. The city of Amritsar had been destroyed. Many visitors visiting from other countries around the world had been arrested or killed. Sikh shops were robed and houses had been burned. Hindus also had a role in the killing of the Sikhs. Groups of Hindus went to Sikh households and burned the Sikhs alive. They also raped the Sikh women and violated pregnant women. The Sikhs that were being targeted were young males ranging from 4 to 40 years of age. The Indian Government had feared that the younger Sikh males would rebel and that by killing them would diminish the young Sikh community and the Sikh population would not flourish. They hoped that maybe the Sikh community would disappear and no longer be a problem for them. The main reason why many of the Sikhs were going through this was because Hindus wanted to destroy Sikhism. When Sikhs in other places found out about the attack that occurred in Amritsar, they rebelled. The Sikhs killed many Hindus that were in high rank. The Indian Government then noticed this movement by the Sikhs and quickly acted on it. They began arresting Sikhs and killing them. Over 40,000 Sikhs were in jail with being charged. Before the Bluestar Operation Sikhs and Hindus were killing each other. When a Hindu would kill a Sikh, the police would do nothing about it, but when a Sikh killed a Hindu the Police would arrest and punish them. After all had happened to the Sikhs they still stuck together and rebelled to take over the Golden Temple that was theirs. They were successful in doing so. 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